Approaching advertising with discernment involves a willingness to establish values in advance and to be fully awake when viewing.
While general advertising can be a trick to lure in unsuspecting consumers, the church has special considerations when creating and sending out "successful" marketing materials.
An animation featuring some stats about advertising; a good introduction to 'So what?' below.
Analyzing advertising statistics and asking why Christians should care.
Some of the story behind *cino's efforts to win a $50,000 grant from Pepsi.
A perspective on medium from a professional in journalism.
Don’t let your heart go cheap.