Kalle Lasn's Culture Jam, while plentiful in justifiable critique, lacks vision for proceeding against the problems of mass media. However, the need for vision is where Christians have a lot to offer.
Approaching advertising with discernment involves a willingness to establish values in advance and be fully awake when viewing.
While general advertising can be a trick to lure in unsuspecting consumers, the church has special considerations when creating and sending out "successful" marketing materials.
An animation featuring some stats about advertising; a good introduction to 'So what?' below.
Analyzing advertising statistics and asking why Christians should care.
We take in hundreds of ads every day?what should be our response?
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