*culture is not optional

An advertisement for advertising

by Rob Vander Giessen-Reitsma

An animation featuring some stats about advertising; a good introduction to 'So what?' below.

So what?

by Kirstin Vander Giessen-Reitsma

Analyzing advertising statistics and asking why Christians should care.

Cheaper, bigger, better and more convenient than ever

by Kirstin Vander Giessen-Reitsma

Approaching advertising with discernment involves a willingness to establish values in advance and be fully awake when viewing.

Marketing the church

by Kris Vos

While general advertising can be a trick to lure in unsuspecting consumers, the church has special considerations when creating and sending out "successful" marketing materials.

The Church vs. Football

by Grant Elgersma

A modest proposal for a solution to the conflict between the Church and the NFL.

Preparations for the third annual ^camping is not optional event have begun

by Grant Elgersma

Now is the time to put in your two cents as far as time and location, and if you have no idea what we're talking about, read on!

A daily dose of down home joy

by Rob Vander Giessen-Reitsma

The Be Good Tanyas display their love for roots music on their debut album, Blue Horse.

Can we test for that?

by Bill Boerman-Cornell

A review of Howard Gardner's The Disciplined Mind: Beyond Facts and Standardized Tests, the K-12 Education that Every Child Deserves.

did somebody say?

by Laryn Kragt Bakker

things fall apart

by Laryn Kragt Bakker